Improve marketing segmentation, targeting, activation, conversions and engagement rates of your mobile app users with outcome-based and personality-based behavioural insights. Transform customer segments into personas built on a deeper understanding of the personality of your users and their intent.
Trusted by the World’s Biggest Brands
Improve the way you communicate with your mobile app users with insights based on the OCEAN* personality framework
Personality types
Summarise user’s personality type based on OCEAN traits, a behavioural psychological framework based on university research.
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Technographic data
Snapshot of any user’s overall on-smartphone behaviour based on factors such as usage of media, contacts, brand, screen brightness, battery and more.
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Aestheticsrecommendations
Identify images and visuals that will resonate the most with each user and their relative personality type.
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Persuasivemessaging
Determine the top 3 characteristics that will increase a user's acceptance of an offer or message based on any SMS, email, and notification’s copy.
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Tone ofvoice
Provide recommendations on how to interact with each user by using the tone of voice and language that resonates the most with their personality type.
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*OCEAN: Openness, Conscientiousness, Extroversion, Agreeableness, and Neuroticism personality traits
Ideal for any app publisher interested in increasing the understanding of their users, boosting activation rates, and improving ROMI
Optimise user engagement and product cross-holding with outcome-based marketing campaigns
PropensityScore
Develop scorecards that predict the probability of any user to apply for a product, buy a product, accept a cross-sell or up-sell offer, be similar to a user that has become dormant, etc.
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Lead Score
Develop scorecards to automatically qualify leads.
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Ideal for any app publisher interested in improving the performance of the marketing campaigns, improving user engagement and increasing revenue per user
Non-intrusive and privacy-compliant behavioural metadata that modernise the customer lifecycle management with personality-based and outcome-based insights and scores
Lower Cost of Acquisition
Detect Intent to Buy Any Product
Improve Targeting
Outcome-Based Modelling
Superior Return-On-Marketing-Investment
Proven Results & Success
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Reduced Cost of Acquisition (CAC)
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Increased Return-On-Marketing Investment (ROMI)
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Improved Intent
Detection
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Increase Return-On-Ad-spend (ROAS)
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Reduced Churn Rate
Understand Your Customers without Compromising Personal Data
Get 30-days access to evaluate the integration of our solutions embedded in your app and website
Register now in 3 easy steps!
1. Fill out the form
2. Get an email with instructions on how to access and test the SDK integration
3. Access the Developer Area and test the integration
How do we fit into your business model?
Arrange a meeting with us to discuss
Easy to integrate
Seamless user experience enabled by a small library of code (Android <170Kb; iOS <2Mb) that collects privacy-consented and permissioned metadata.
Frictionless user experience enabled by a few lines of JavaScript (JS) code embedded in your web page that collects privacy-consented metadata.
