Optimise the results  of your marketing strategies with behavioural insights

Improve marketing segmentation, targeting, activation, conversions and engagement rates of your mobile app users with outcome-based and personality-based behavioural insights. Transform customer segments into personas built on a deeper understanding of the personality of your users and their intent.

Trusted by the World’s Biggest Brands

Marketing Insights Module

Marketing Scores Module

Improve the way you communicate with your mobile app users with insights based on the OCEAN* personality framework

Personality types

Summarise user’s personality type based on OCEAN traits, a behavioural psychological framework based on university research.

Available for:

Technographic data

Snapshot of any user’s overall on-smartphone behaviour based on factors such as usage of media, contacts, brand, screen brightness, battery and more.

Available for:


Identify images and visuals that will resonate the most with each user and their relative personality type.

Available for:


Determine the top 3 characteristics that will increase a user's acceptance of an offer or message based on any SMS, email, and notification’s copy.

Available for:

Tone ofvoice

Provide recommendations on how to interact with each user by using the tone of voice and language that resonates the most with their personality type.

Available for:

*OCEAN: Openness, Conscientiousness, Extroversion, Agreeableness, and Neuroticism personality traits

Ideal for any app publisher interested in increasing the understanding of their users, boosting activation rates, and improving ROMI

Optimise user engagement and product cross-holding with outcome-based marketing campaigns


Develop scorecards that predict the probability of any user to apply for a product, buy a product, accept a cross-sell or up-sell offer, be similar to a user that has become dormant, etc.

Available for:

Lead Score

Develop scorecards to automatically qualify leads.

Available for:

Ideal for any app publisher interested in improving the performance of the marketing campaigns, improving user engagement and increasing revenue per user

Reinventing Marketing

Non-intrusive and privacy-compliant behavioural metadata that modernise the customer lifecycle management with personality-based and outcome-based insights and scores

Lower Cost of Acquisition

Detect Intent to Buy Any Product

Improve Targeting

Outcome-Based Modelling

Superior Return-On-Marketing-Investment

Proven Results & Success



Reduced Cost of Acquisition (CAC)





Increased Return-On-Marketing Investment (ROMI)



Improved Intent



Increase Return-On-Ad-spend (ROAS)



Reduced Churn Rate

Understand Your Customers without Compromising Personal Data

SDK 30 day free trial

Get 30-days access to evaluate the integration of our solutions embedded in your app and website

Register now in 3 easy steps!

1. Fill out the form

2. Get an email with instructions on how to access and test the SDK integration

3. Access the Developer Area and test the integration

How do we fit into your business model?

Arrange a meeting with us to discuss

Embedded tools

Easy to integrate

Seamless user experience enabled by a small library of code (Android <170Kb; iOS <2Mb) that collects privacy-consented and permissioned metadata.

Frictionless user experience enabled by a few lines of JavaScript (JS) code embedded in your web page that collects privacy-consented metadata.

Case Studies



United Kingdom