Decoding the Customer Journey with Digital Technology

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Watch how you can use digital footprints to your benefit while navigating through the changing dynamics of the customer behaviour.

Watch how you can use digital footprints to your benefit while navigating through the changing dynamics of the customer behaviour.

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Jul 02, 2020 | 12:00 PM in Singapore

The impact of the current global pandemic and its profound implications are being felt in every sphere of our lives. Businesses are seeing a change in market conditions and their consumers’ behaviour. As a result, both fintechs and established financial institutions are rapidly adjusting to the situation.

Data shows that at the onset of lockdowns the time spent on mobile has significantly increased. Though predictable, businesses tried to readjust their strategies to make most of this opportunity. But now as more countries are opening up and lifting the stringent lockdown measures, what will these trends look like? Will the post lockdown period bring with it more opportunities or more uncertainties?

This webinar explores how customer behaviour changes across the globe and their potential impact on your business in the coming months. Experts from Mambu and CredoLab as well as a guest speaker from GoBear will take you through the process of using data efficiently to enhance the customer journey in real time.

Key takeaways

  • Identifying the patterns in changing customer behaviour and the underlying opportunities.
  • Leveraging AI to convert consumers’ digital footprints into behavioural insights to increase approval rates while reducing the cost of risk.
  • Developing digital scorecards built on alternative data in the absence of traditional data sources.
  • Establishing a truly composable banking architecture that allows frictionless customer onboarding through a single digital platform.

Speakers