Increase the approval rate of online consumer loans and decrease bad rate
Maintain a similar or lower bad rate on online consumer loans while increasing the approval rate.
Embedded CredoWeb into the bank’s website-based loan application form
The objective was to approve more online consumer loans and reduce the bad rate. With the help of our CredoSDK, the bank achieved the goal and developed a model with a GINI uplift of 0.12. The total increase in results was up to 41.4% which helped our client to significantly increase the approval rate with a simultaneous reduction in bad rate due to higher GINI.
The total population increased by 41.4%.
The bad rate was reduced by 18.8%.
Approved population increased by 46.7%.