Credit Scoring
Jun 16, 2025
Discover how alternative credit scoring uses behavioural and device data to redefine creditworthiness by boosting predictive accuracy, reducing bias, and expanding credit access.
MD Americas, Chief Strategy Officer
Globally, 1.4 billion adults remain excluded from formal credit systems (World Bank). What if their financial potential could finally be unlocked?
Alternative credit scoring has rewritten the rules of financial inclusion and increased predictive power. It has empowered underserved populations and sharpened predictive accuracy in risk assessments.
Traditional credit scoring uses traditional data to assess credit risk. Some examples include credit bureau scores (e.g., TransUnion, Experian, Equifax), loan repayment histories (e.g., Mortgages, car loans), and financial statements (e.g., SEC filings, income reports for businesses, and credit card repayment for consumers). While effective for borrowers with established credit histories, this approach struggles to serve individuals globally who lack formal credit records.
The limitations, however, are twofold:
1. Exclusion of thin-file or no-credit-file customers
These individuals typically make up the unbanked or underbanked population, and the reliance on historical financial data has created blind spots and left lenders unaware of real-time behaviours, such as consistent utility bill payments or responsible mobile money usage.
2. Perpetuation of data asymmetry
Outdated or incomplete information has only widened the data gap between lenders’ findings and a borrower’s actual financial state. This gap is also known as data asymmetry. Traditional scoring methods fail to capture real-time financial behaviour, leading to the misclassification of borrowers due to limited historical data.
In essence, traditional credit scoring systems limit opportunities for individuals, create blind spots in risk visibility and limit access for deserving borrowers.
Non-traditional credit scoring, now more commonly referred to as alternative credit scoring, utilises non-traditional data to evaluate creditworthiness.
Some examples include transactional data (e.g., open banking, cashflow data, utility bill payments and telco top-up payment histories), device metadata (e.g., App ownership and device preferences), and behavioural metadata (e.g., keystroke dynamics and app interactions).
Unlike traditional models, this approach bypasses historical credit files and instead analyses real-time financial behaviours to build dynamic borrower profiles. By leveraging real-time data enrichment to create comprehensive profiles, lenders gain a deeper understanding and can tailor risk assessments more accurately.
Each alternative data source, with its specific pros and cons, as well as its unique use cases, provides a holistic view of an individual’s financial behaviour, allowing lenders to gain a 360-degree view of applicants’ financial habits.
The result? A more inclusive, accurate and predictive credit scoring system with higher approval rates.
Alternative data has become a valuable asset in credit scoring. It has only demonstrated its importance in unlocking real-time insights, enhancing inclusivity, increasing predictive power, and modernising dynamic risk assessment. By capturing dynamic financial behaviours, alternative credit scoring bridges gaps left by traditional models, making previously credit-invisible borrowers scorable.
But how exactly does this translate into tangible benefits?
In the next section, we delve into the evidence-backed advantages that alternative data, and consequently alternative data scoring, can provide in enhancing the overall credit scoring.
First, we need to revisit one important question: What is the core concept of alternative data?
Alternative data refers to information collected from non-traditional sources. Among others, it consists of transactional data, device and behavioural metadata. Specifics include app usage, keystroke dynamics, battery charging habits, utility bill payments, contact saving patterns, and calendar and reminder creation patterns. Alternative data captures real-time financial and non-financial behaviours, offering lenders a dynamic lens into creditworthiness.
Three key drivers fuel the adoption of alternative data:
Alternative credit scoring has proven to produce benefits, specifically higher approval rates and new and more comprehensive client profiles. In essence, alternative credit scoring enhances opportunities for individuals and improves risk visibility, leading to higher approval rates and more fair and accurate risk assessments. For example, Credolab’s platform leverages device and behavioural metadata to build comprehensive borrower profiles:
To illustrate, let’s explore how Credolab uses device and behavioural metadata to refine credit risk segmentation.
These tables (device and bhevaiourla insight) highlight the relevance of each data point regarding creditworthiness, explaining how it can be utilised in risk assessment and detailing its importance for lenders. It also provides examples of both positive and negative behaviours, enabling lenders to make more informed and fairer decisions.
By combining device and behavioural insights, lenders gain a more comprehensive understanding of risk profiles and categorise them as high or low risk with unprecedented accuracy. With Credolab’s model, lenders can:
Using Credolab’s insights and scores, lenders can ensure smarter, fairer, more predictive and more accurate credit scoring in their risk assessments for even the most underserved borrowers.
Ready to execute better risk assessments? Schedule a demo to try it for free.