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Philippines
Mobile Banking App
Goal:
Increase credit cards issued to New-to-Credit clients
Products Used:
CredoSDK for Android and iOS
The choice of 150+ financial companies, banks and fintech unicorns
The Challenge
Increase the amount of credit cards disbursed to New-to-Credit (NTC) borrowers as well as improving the performance of the model on the total incoming population (including thin and thick files).
Solution
Embedded CredoSDK into the mobile banking app for Android and iOS
Android SDK
iOS SDK
CredoWeb
The Results
The objective was to achieve an increase in the number of credit cards issued to New-to-Credit clients and improve the overall performance of the model. With the help of our CredoSDK, the mobile banking app achieved the goal and developed a model with a GINI of 0.40 for New-to-Credit (NTC) customers, 0.39 for Thin-Files, and 0.28 for Thick-Files. The total results helped our client to overachieve their KPIs.
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Result
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40
New-to-Credit (NTC) clients
Developed a model with a GINI of 0.40.
39
Thin-File clients
Developed a model with a GINI of 0.39.
28
Thick-File clients
Developed a model with a GINI of 0.28.
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