New to Bank Credit Scoring

CredoLab’s Digital Scorecards Based on Smartphone Device Data Led to +107% Approval Rates for an Indonesian Bank Tapping the New-To-Bank Customers

The Challenge

  • Increasing approval rates
  • Over 85% of the applicants being rejected
  • Low predictability of existing underwriting process

    The Solution

    • Include mobile device metadata to score customers
    • Launched CredoApp within 2-weeks for ease of assessment of applicants
    • The credit scoring algorithm was customised to fit the market and the customers of the bank specifically

    Increase in Approval Rates


    User Adoption


    (% of customers who grant permissions)

    Time to Yes


    (time from scoring request to response)

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