payday loan scorecard

Payday Loan Case Study

A Payday Loan Company Startup in the Philippines

The Challenge

  • To launch a mobile-only payday loan product from scratch:
    • Loan amount of USD 50-150
    • Loan term of 10 to 30 days
    • Interest rate of about 1% per day
  • No credit bureau data available.
  • No parent company's support.
  • No historical data available.

    The Solution

    • Integrated the CredoLab's SDK into the lender's Android mobile app.
    • Developed a set of smart knockout rules based on application data and non-anonymous data collected from the clients' smartphones.
    • Launched CredoLab scorecard 5 months after start-up.






    from 75% to 28%

    Normalization Rate


    Repeat Clients


    Time to Yes

    < 1 hour

    90% of applications

    *Clients who installed the white-label application and proceeded with data analysis

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