Public Relations Manager

Key responsibilities include:

1. Develop a marketing communications plan including strategy, goals, budget, and tactics

2. Develop media relations strategy, seeking high-level placements in print, broadcast and online media

3. Coordinate all public relations activities and maintain social media accounts

4. Direct social media team to engage audiences across traditional and new media

5. Leverage existing media relationships and cultivate new contacts within business and industry media

6. Manage media inquiries and interview requests

7. Create content for press releases, byline articles, and keynote presentations

8. Monitor, analyze and communicate PR results on a monthly basis

9. Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.

10. Build relationships with thought leaders to grow industry awareness

11. Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

Skills and Qualifications:

The ideal candidate will have the following skills and attributes:

• Proven working experience in public relations required

• Proven track record designing and executing successful public relations campaigns at both a local and national level

• Strong relationships with both local and national business and industry media outlets

• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews

• Exceptional writing and editing skills

• Solid experience with social media including blogs, Facebook, Twitter, LinkedIn etc.

• Event planning experience

• BA/MA degree in Marketing, Advertising, Communications or a related discipline